Otto Resource c/o Adam Barnard

In August 2025, Otto Resource and Copenhagen-based concept store Grocery unveil their second collaborative exhibition. Taking place in Grocery’s activation space in Nørrebro, the exhibition will focus on the possibilities (and necessity) of improved research, accessible tools, and community infrastructure across todays’s fashion landscape.

Function Complex II
Elmegade 21, 2200 Copenhagen N

Daily Admission
05.08–08.08.2024 – 09:00 to 17:00 CET

Opening with Diemme
05.08.2024 – 17:00 to 21:00 CET

Closing Reception
08.08.2024 – 17:00 to 21:00 CET

Function Complex II
Elmegade 21, 2200 Copenhagen N

Daily Admission
05.08–08.08.2024
09:00 to 17:00 CET

Opening with Diemme
05.08.2024
17:00 to 21:00 CET

Closing Reception
08.08.2024
17:00 to 21:00 CET

“Innovation” doesn’t only represent something better or new, but something that shapes a better attitude towards design

(Sub)cultural “Association” often draw an intelligible connection between a product’s innovative promise and its “Values”

“Values” represent the consumer’s philosophical, sociological, and ecological beliefs, all while fostering a deeper connection to the product

A proprietary design “Method” can be formed by connecting a product’s “Values” with the elements that make it foundational

“Foundation” is the base from which “Values” and “Needs” are determined, and through which the extent of “Innovation” is understood

“Use” is defined by the “Needs” placed on a product and how these relate to its foundational promise as a piece of design

“Needs” are largely informed by the “Values” placed on a product by its end consumer, target market, socio-economic position, and brand

The “Aesthetics” of a product should be shaped by addressing its “Needs” and the degree to which it needs to be innovative

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