The strength of Otto Resource’s digital-facing platform demanded an equally powerful physical counterpart. Located in the center of Berlin’s Kreuzberg district, M79 is a large, ground-floor window vitrine that serves as the facade to a 25m² gallery and studio space. Conceived as a means of showcasing the many dissonant reference points and inspirations that shape the identity of Otto Resource, its location along Mehringdamm encourages passing viewers to treat the space as a destination and to appreciate displayed works as unique art experiences.